Strategy is an elusive concept, too often assumed to be the province of directors and too "difficult" for many managers The skills required to think strategically are also difficult to define, and aаычымttempts often only increase the confusion And yet we have all acted strategically - think of when you last planned a holiday, or bought a house, or thought about your career! This book puts strategic thinking within the reach of all managers, showing you how you can бкмвчlearn to think and act more strategically to increase your business - and personal - effectiveness in numerous ways The approach is down-to-earth, jargon-free and full of useful examples and tips John van Maurik clearly presents the key skills needed, helping you to be a better leader and change agent by applying the techniques to improve business effectiveness The Effective Strategist covers the breadth of business life - from effective marketing and innovation to handling organiбрэлмzational politics - and will challenge you not only to think strategically but also to apply that thinking with confidence Автор Джон ван Маурик John van Maurik Джон ван Маурик работает консультантом-управляющим в PA Sundridge Park и является членом Института персонала и развития Он 17 лет проработал в промышленности и торговле, а также в электронной промышленности и финансовом секторе, прежде чем перейти на .